In fall 2009, we hired a communications firm to redefine the Uniterra brand and make it consistent with the corporate brands of CECI and WUSC. This process of reflection has led to the development of a new visual identity for Uniterra.
It is with great pleasure that we present it to you today!
The heart of this identity is a new logo, with a simple and sober design, which clearly positions Uniterra as a joint program of CECI and WUSC. Combining the expertise of both organizations, Uniterra has now become the largest Canadian program of international cooperation!
Beyond the logo, Uniterra’s new visual identity consists of a palette of colors and fonts plus a formal set of guidelines that facilitate the presentation of a strong and coherent program. A Graphic Standards Guide is available to assist our partners in this new practice.
Leave for Change is now presented as “A WUSC & CECI program“, to simplify its presentation. Its new identity is governed by the same standards contained in Uniterra’s Graphic Standards Guide.
The Graphic Standards Guide (short version) as well as Uniterra’s and Leave for Change’s logos are available in the “Resources” section of Uniterra’s website.
Need more information?
For questions regarding design standards, please contact info@uniterra.ca
